Stories that people understand, remember, and act on.
Explore my work ↓I research the market, competitors, audience, and business goals, then turn the findings into positioning, content pillars, channel roles, calendars, and a practical execution system.
Research · Positioning · Content pillars · Calendars · Channel plansStrategy × Storytelling × Creative Direction
A curated entrance into a wider body of strategy, writing, campaigns, and creative production.
01Built a monthly content plan around the real problems facing the Senegalese customer, then translated those insights into campaign scenarios and AI-led videos. The result was a clearer, locally relevant story for PANORAMA and SARAY.
Strategy · Script · AI Direction
02A global purpose campaign built around hope and human impact. My work covered campaign thinking, content planning, writing, design coordination, and video execution for a large international audience.
Concept · Story · Production
03Business and marketing education translated into accessible social content. I wrote clear, engaging scripts that simplified ideas without losing their strategic value.
Educational Scripts · Social Video
04A complete personal-brand content system: competitor analysis, persona and voice, content pillars, calendar, topic selection, long-form YouTube scripts, and short-form TikTok storytelling.
Strategy · Voice · Long & Short-form Scripts
05A growing body of AI-assisted videos created from concept to final visual story. The work combines scripting, prompting, visual direction, editing, and brand-focused creative decisions.
Concept · Visual Direction · AI
06Selected campaign and content work across different industries. These samples document the foundation where I learned planning, copywriting, social strategy, paid ads, and performance thinking.
Strategy · Content · Campaigns
A strategy-led June calendar for a luxury real-estate project in Dakar, connecting local investor concerns with French content, channel-specific formats, and clear creative briefs.
Content built around trust, safety, comfort, location, and long-term value.
Credibility, structural safety, lifestyle, investment, facilities, quality, and booking.
Reels, AI videos, carousels, static posts, LinkedIn long-form, and direct CTAs.
A clear publishing rhythm across Instagram, Facebook, and LinkedIn.
I did not start with scripts. I built the thinking, voice, editorial universe, and production system behind them.
Mapped the category, competing voices, topics, and content gaps.
Defined her point of view, tone, audience relationship, and recognizable voice.
Built the calendar around the new persona and clear content pillars.
Selected titles designed for relevance, curiosity, and conversation.
Long-form YouTube scripts and short-form TikTok scripts adapted to each platform.
A consistent point of view across different emotional and psychological topics.
Long-form explanation for YouTube, then sharper hooks and compressed value for TikTok.
Openings begin with a familiar emotional moment before moving into explanation and action.
Relationships, boundaries, identity, recovery, family dynamics, and self-worth.
Real excerpts showing tension, voice, reframing, accountability, and social insight.
الإنسان اللي جابلك تروما
مكانتش علاقة حب
رسايل من زمن الرجال
الطلاق مش محاكمة
البيت بقى أربع حيطان
12 سنة جواز ولسه أغراب
I build detailed content calendars from research, market and competitor analysis, audience language, relevant topics, and a clear objective for every piece.
Business, audience, category, and real customer questions.
Competitors, content gaps, patterns, and opportunities.
The right voice, vocabulary, and level of explanation.
Topics, platforms, formats, objectives, references, and status.
A privacy-safe view based on a real working calendar. It tracks publishing dates, platforms, visual formats, objectives, references, tone of voice, copy, approvals, publishing, and results. Client information has been removed.
An earlier calendar documents the full path across caption, copy, design direction, campaign idea, format, objective, and platform. It shows the foundation that later grew into my current strategic and narrative approach.
Selected framework from collaborative agency work. Presented to show process, not sole authorship; client-identifying information is excluded.
Selected social campaigns and copywriting samples. Scroll to explore →
AI, social, campaign, and brand videos. All ten selected samples →
Short-form video · Creative execution
Personal concept · Story · AI production
Luxury real estate · AI production
Created as a 15-second campaign film about Anwar El Kamouny, designed for display in Times Square, New York.
6+ years of learning by doing — across content, communities, GCC clients, business growth, global campaigns, and narrative strategy.
My writing foundation: research, structure, clarity, editorial discipline, and SEO.
Audience awareness, digital communities, judgment, and the realities of content at scale.
Content creation, strategy, paid ads, planning, reporting, and hands-on execution.
Saudi clients, account ownership, team coordination, and deeper regional market understanding.
Built an independent portfolio alongside full-time roles, moving from execution into narrative strategy.
Purpose-led storytelling, international coordination, planning, writing, design, video, and impact.
French and regional content, cinematic real-estate storytelling, and AI-powered advertising.
Competitor research, persona, content calendar, topics, and long- and short-form scripting.
Strategic content for a promising Saudi company in a fast-moving business environment.
A sharper commercial mindset built around business models, profit, growth, and measurable outcomes.
Expanding stories beyond the page through concepting, visual direction, and AI production.
TodayNarrative & Content Strategist Strategy · Storytelling · Scriptwriting · Creative Direction · AI Video Production
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Narrative and content strategist with 6+ years across social media, performance marketing, scripting, campaigns, and creative production. I built this journey while raising two children as a single mother — a responsibility that shaped my resilience, empathy, and drive to create work that matters.